Export the Search Term Report from Amazon
Then drop it at /audit for a free analysis.
1. Open Amazon Ads Console
Go to advertising.amazon.com and sign in to your account.
Select the advertising account you want to audit from the account switcher.
2. Navigate to Campaign Manager
In the left sidebar, click "Campaign Manager".
Make sure you are viewing Sponsored Products campaigns.
3. Open the Reports section
In the left sidebar, click "Measurement & Reporting" → "Reports".
Click "Create report" in the top-right corner.
4. Choose Search Term Report
Set Report type to "Sponsored Products".
Set Report name to "Search Term Report" (any name works).
Under Report type, select "Search term".
5. Set the date range
Set the date range to "Last 30 days" (or up to "Last 60 days" for more data).
A longer date range gives BidWar Audit more signal to detect patterns.
6. Run and download the report
Click "Run report". Amazon will generate the CSV (usually within a few minutes).
Once the status shows "Completed", click the download icon to save the CSV file.
7. Upload to BidWar Audit
Return to BidWar Audit at /audit.
Drop the downloaded CSV file into the upload zone and the free analysis will begin immediately.
